TY  - JOUR
AB  - Total quality management resulting from the quest for total customer satisfaction implies giving every customer a product tailored specifically to their needs at a price comparable to that of mass produced products. Mass customisation offers several benefits, but are organisations ready for the paradigm shift? Three sets of factors that are indicative of the move from mass production to mass customisation were tested empirically in selected South African organisations, namely: industry, competitive and environmental considerations; products/services and structural arrangements; and organisational orientation. If the organisation is ready to make the paradigm shift, it still needs to determine the kind of customisation required to create unique customer value within the limits of its capabilities and orientation.
VL  - 12
IS  - 4
SN  - 0954-478X
DO  - 10.1108/09544780010325949
UR  - https://doi.org/10.1108/09544780010325949
AU  - Radder Laetitia
AU  - Louw Lynette
PY  - 2000
Y1  - 2000/01/01
TI  - The readiness of selected South African organisations to mass customise
T2  - The TQM Magazine
PB  - MCB UP Ltd
SP  - 295
EP  - 304
Y2  - 2024/04/25
ER  -