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Organizational change as shifting conversations

Jeffrey D. Ford (The Ohio State University, Columbus, Ohio, USA)

Journal of Organizational Change Management

ISSN: 0953-4814

Article publication date: 1 December 1999

6888

Abstract

This article explores producing and managing change within conversationally constructed realities. Conversations are proposed as both the medium and product of reality construction within which change is a process of shifting conversations in the network of conversations that constitute organizations. In this context, change entails bringing new conversations into a sustained existence and the job of change managers is to create the conversational realities that produce effective action rather than to align organizations with some “true” reality.

Keywords

Citation

Ford, J.D. (1999), "Organizational change as shifting conversations", Journal of Organizational Change Management, Vol. 12 No. 6, pp. 480-500. https://doi.org/10.1108/09534819910300855

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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