TY - JOUR AB - BPR can be deconstructed into four different identities. In the first place it is a product of the management fad industry. In the second place it is part of a neo‐Taylorist movement because of the following characteristics: a top‐down streamlining of operations, unproblematic acceptance of typical Taylorist solutions and the prevalence of assertions that the outcome for workers is an upgraded work content. In the third place BPR is a euphemism for downsizing. Downsizing is much more at the core of BPR than some of its proponents would have it. Finally, BPR functions as a non‐normative, descriptive label for process oriented change. The paper seeks to show how the different identities of BPR interact and get into one another’s way. VL - 11 IS - 3 SN - 0953-4814 DO - 10.1108/09534819810216283 UR - https://doi.org/10.1108/09534819810216283 AU - Pruijt Hans PY - 1998 Y1 - 1998/01/01 TI - Multiple personalities: the case of business process reengineering T2 - Journal of Organizational Change Management PB - MCB UP Ltd SP - 260 EP - 268 Y2 - 2024/04/16 ER -