TY  - JOUR
AB  - States that an organization that seeks to survive must keep identifying viable new opportunities. An organization that wishes to grow must do an even better job of identifying viable new opportunities. However, opportunities are in the eye of the beholder. Identifying opportunities does not mean “find” them, rather we construct or invent them. How do we encourage the identification of viable, credible opportunities? Maybe even more important is the converse: why do decision makers fail to see objectively viable opportunities?
VL  - 11
IS  - 2
SN  - 0953-4814
DO  - 10.1108/09534819810212151
UR  - https://doi.org/10.1108/09534819810212151
AU  - Krueger Norris
PY  - 1998
Y1  - 1998/01/01
TI  - Encouraging the identification of environmental opportunities
T2  - Journal of Organizational Change Management
PB  - MCB UP Ltd
SP  - 174
EP  - 183
Y2  - 2024/04/24
ER  -