Encouraging the identification of environmental opportunities

Norris Krueger Jr (Entrepreneurial Strategies, National Council of Independent Scholars, Troy State University, Montana, USA)

Journal of Organizational Change Management

ISSN: 0953-4814

Publication date: 1 April 1998


States that an organization that seeks to survive must keep identifying viable new opportunities. An organization that wishes to grow must do an even better job of identifying viable new opportunities. However, opportunities are in the eye of the beholder. Identifying opportunities does not mean “find” them, rather we construct or invent them. How do we encourage the identification of viable, credible opportunities? Maybe even more important is the converse: why do decision makers fail to see objectively viable opportunities?



Krueger, N. (1998), "Encouraging the identification of environmental opportunities", Journal of Organizational Change Management, Vol. 11 No. 2, pp. 174-183. https://doi.org/10.1108/09534819810212151

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Copyright © 1998, MCB UP Limited

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