To read this content please select one of the options below:

Seeing ecology and “green” innovations as a source of change

Giovanni Azzone (Department of Economics and Production, Politecnico di Milano, Italy)
Giuliano Noci (Department of Economics and Production, Politecnico di Milano, Italy)

Journal of Organizational Change Management

ISSN: 0953-4814

Article publication date: 1 April 1998

3825

Abstract

States that over the last few years, the growing importance of the ecological question has led many executives to modify their business policies. The integration of “green” issues in the process of strategy formation has significant financial, managerial and organizational implications for the corporate system, thus requiring firms to re‐design their value chain activities and processes. This paper aims at: analysing current patterns of environmental behaviour adopted by firms; discussing whether and how the ecological challenge must be seen as a major source of change, thus identifying specific implications on the corporate system of environmental entrepreneurship; presenting the basic triggers which may foster the introduction of innovative environmental programmes.

Keywords

Citation

Azzone, G. and Noci, G. (1998), "Seeing ecology and “green” innovations as a source of change", Journal of Organizational Change Management, Vol. 11 No. 2, pp. 94-111. https://doi.org/10.1108/09534819810212106

Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

Related articles