Pairing myth with type of change: implications for change communication

Abstract

Draws attention to the value of myths for therapeutic purposes; cleansing oneself of addiction to theory. Espouses the need for moving beyond the rigidity of types and quantification of change. Attempts to loosen these types and to prepare the ground for their consideration side by side with myths. Discusses implications for learning and communication.

Citation

Jabri, M. (1997), "Pairing myth with type of change: implications for change communication", Journal of Organizational Change Management, Vol. 10 No. 1, pp. 21-29. https://doi.org/10.1108/09534819710159279