TY  - JOUR
AB  - Examines the issue of communicating strategically during significant organizational change. In the author’s experience, differentiated communication tactics during different phases of organizational change can have an important impact on the level of acceptance of that change by organizational participants. Enumerates and discusses empirically supported principles of effective communication and then applies them to several stages of organizational change. Draws examples from cases with which the author has had personal research and/or consulting experience. Offers general communication strategies together with specific tactics as possibilities to help facilitate change.
VL  - 9
IS  - 2
SN  - 0953-4814
DO  - 10.1108/09534819610113720
UR  - https://doi.org/10.1108/09534819610113720
AU  - Klein Stuart M.
PY  - 1996
Y1  - 1996/01/01
TI  - A management communication strategy for change
T2  - Journal of Organizational Change Management
PB  - MCB UP Ltd
SP  - 32
EP  - 46
Y2  - 2024/04/19
ER  -