TY  - JOUR
AB  - Economic wealth is humankind′s most dominant myth. However, this myth
must be significantly altered if economic activity and ecological
sustainability are to be achieved for posterity. Changing the economic
myth means shifting the paradigms which underlie it, and shifting these
paradigms means changing the assumptions and values which lie at the
heart of business′s relationship to the planet. Research supports the
notion that widescale, fundamental change efforts are required to
achieve such shifts. Examines the magnitude of the changes which
probably will be necessary in order to achieve a truly sustainable
society in the future. Discusses the nature of some of the scientific,
economic, and management paradigm shifts which need to take place in
business organizations before the myth of economic wealth can be truly
modified to include Mother Earth.
VL  - 7
IS  - 4
SN  - 0953-4814
DO  - 10.1108/09534819410061351
UR  - https://doi.org/10.1108/09534819410061351
AU  - Stead W. Edward
AU  - Garner Stead Jean
PY  - 1994
Y1  - 1994/01/01
TI  - Can Humankind Change the Economic Myth? Paradigm Shifts Necessary for
Ecologically Sustainable Business
T2  - Journal of Organizational Change Management
PB  - MCB UP Ltd
SP  - 15
EP  - 31
Y2  - 2024/04/25
ER  -