Towards Mapping the Communication Targets of Organisational Change

Abstract

Four perspectives are outlined on organisational phenomena and three types of organisational change. Using those categories, a framework is developed which identifies 12 major organisational communication focuses. That framework facilitates identification of the nature and purpose of organisational communication from each perspective as it relates to each type of organisational change.

Citation

Lundberg, C.C. (1990), "Towards Mapping the Communication Targets of Organisational Change", Journal of Organizational Change Management, Vol. 3 No. 3, pp. 6-13. https://doi.org/10.1108/09534819010001540