All we are saying, is give theoretical pluralism a chance
Journal of Organizational Change Management
ISSN: 0953-4814
Article publication date: 24 August 2012
Abstract
Purpose
The aim of this paper is to focus on methodological development of research into the influence of culture: the use of cross‐cultural, multidisciplinary and multi‐method techniques.
Design/methodology/approach
The paper begins with a review of the interdisciplinary debate in business research, general management, IB and cross‐cultural management. It then explores the identities of paradigmatic combatants and possible “strategic peace initiatives”. It finally outlines some tactical and strategic complexities of such a “peace campaign” and identifies examples where multiple‐lens research offers good potentials for “post‐war” new theory development.
Findings
Ambitious calls for the advancement of interdisciplinary research in business research have appeared regularly and often feel like déjà vu. Cultural research appears to have been locked into paradigmatic “cold” warfare between methodologically distinct research “tribes”.
Originality/value
The authors' view is that culture can be likened to a holograph. It is not a real entity but a projection, which looks very different from different positions. The concern is that views of culture have been rather “monocled” and limited in relevance.
Keywords
Citation
Lowe, S., Magala, S. and Hwang, K. (2012), "All we are saying, is give theoretical pluralism a chance", Journal of Organizational Change Management, Vol. 25 No. 5, pp. 752-774. https://doi.org/10.1108/09534811211254626
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited