Archetypes of rivalry: Narrative responses of Polish radio station managers to perceived environmental change

Abstract

Purpose

The purpose of this paper is to show how managers of Polish local radio stations construct their organizations in terms of archetypes of rivalry as a response to perceived changes in the environment.

Design/methodology/approach

First the central notions are explained, such as market, competition, archetype, and then the findings from a prolonged empirical study are presented.

Findings

Environmental change is seen as the plot on the managers' narratives, whereas the chosen archetypes of rivalry – as characters in those stories – are supposed to handle the changes.

Originality/value

The paper explores some aspects of the narrative construction of environmental change.

Citation

Kostera, M. and Obłój, K. (2010), "Archetypes of rivalry: Narrative responses of Polish radio station managers to perceived environmental change", Journal of Organizational Change Management, Vol. 23 No. 5, pp. 564-577. https://doi.org/10.1108/09534811011071289