TY  - JOUR
AB  - Purpose– To show the reader that storytelling can be seen as a form of seduction based on emotional response and thereby preventing a change process within the organisation.Design/methodology/approach– Case study in relation to a psychoanalytic approach to text as a place for emotional control.Findings– Storytelling without psychodynamic analysis becomes easily storyselling.Research limitations/implications– Text is seen as carrier of emotions that can be corrected through psychodynamics which implies that there remains hope for enlightment by the text.Practical implications– Every form of storytelling is a form of addressing an audience that needs to be made aware of the psychodynamics of the text as part of the author.Originality/value– The worst stories that are sold are those we sell best to ourselves.
VL  - 21
IS  - 5
SN  - 0953-4814
DO  - 10.1108/09534810810903207
UR  - https://doi.org/10.1108/09534810810903207
AU  - Lapp Cheryl A.
AU  - Carr Adrian N.
ED  - Hugo Letiche
ED  - Robert v Boeschoten
ED  - Sanjev Dugal
PY  - 2008
Y1  - 2008/01/01
TI  - Coaching can be storyselling: creating change through crises of confidence
T2  - Journal of Organizational Change Management
PB  - Emerald Group Publishing Limited
SP  - 532
EP  - 559
Y2  - 2024/04/19
ER  -