To show the reader that storytelling can be seen as a form of seduction based on emotional response and thereby preventing a change process within the organisation.
Case study in relation to a psychoanalytic approach to text as a place for emotional control.
Storytelling without psychodynamic analysis becomes easily storyselling.
Text is seen as carrier of emotions that can be corrected through psychodynamics which implies that there remains hope for enlightment by the text.
Every form of storytelling is a form of addressing an audience that needs to be made aware of the psychodynamics of the text as part of the author.
The worst stories that are sold are those we sell best to ourselves.
Lapp, C. and Carr, A. (2008), "Coaching can be storyselling: creating change through crises of confidence", Journal of Organizational Change Management, Vol. 21 No. 5, pp. 532-559. https://doi.org/10.1108/09534810810903207Download as .RIS
Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited