Anthropomorphism is the attribution of human characteristics to gods, plants, animals or inanimate objects (the wind, rocks, etc.). This paper sets out to disprove the association of anthropomorphic characteristics with individual organizations.
This paper discusses anthropomorphism in organization theory because many scholars argue that organizations are human or like human beings. Some examples of “An organization called Harry” in organization literature are presented.
Three causes of anthropomorphism can be traced. The negative, rather than any positive, consequences of anthropomorphism in organization literature are discussed.
A new agenda for organizational studies is suggested where anthropomorphism is avoided together with the fallacy of the human metaphor. Anthropomorphism creates confusion rather than advancing the field of organization theory.
Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited