TY  - JOUR
AB  - Purpose– The purpose of this paper is to reflect on the relationship between creativity and planning perspectives.Design/methodology/approach– Creativity is considered to be the source of new and competitive ideas through which an organization positions itself in its environment. A distinction is made between means‐end planning and emerging alternative approaches to planning. It is argued that in means‐end planning schemes creativity is predominantly a problem solving activity seeking to find an ideal mix of instruments to meet a clearly stated goal.Findings– Demonstrates that creativity can be much more if other perspectives on planning are accepted. A broadened concept of creativity is presented, pointing to strategic devices that promote and facilitate creativity in an organization.Originality/value– Is of value by stressing that “being creative” should be a part of an organization's everyday experiences, a component of normal meetings, and a reality for all members of an organization.
VL  - 20
IS  - 6
SN  - 0953-4814
DO  - 10.1108/09534810710831055
UR  - https://doi.org/10.1108/09534810710831055
AU  - van Woerkum C.M.J.
AU  - Aarts M.N.C.
AU  - de Grip K.
PY  - 2007
Y1  - 2007/01/01
TI  - Creativity, planning and organizational change
T2  - Journal of Organizational Change Management
PB  - Emerald Group Publishing Limited
SP  - 847
EP  - 865
Y2  - 2024/04/25
ER  -