TY - JOUR AB - Synchronicity was coined by Jung in 1955 to refer to the meaningful and acausal, or chance, correlation between an inner and outer event. Insofar as creativity is dependent upon chance for novelty, then creativity and synchronicity may have a supportive relationship. This paper uses narrative to explore the role of paradox in meaning, in chance, and in creativity. The nature of synchronicity, the relationship between synchronicity and creativity, and the implications of this relationship for management are discussed. Such implications include encouraging multiple points of view, understanding the role of emotion in creativity, allowing for movement across metaphorical and physical boundaries, honoring the body, and maintaining a lightness (with humor zand joy) with which to adapt to inevitable “accidents”. VL - 15 IS - 5 SN - 0953-4814 DO - 10.1108/09534810210440351 UR - https://doi.org/10.1108/09534810210440351 AU - Durant Rita PY - 2002 Y1 - 2002/01/01 TI - Synchronicity: a post‐structuralist guide to creativity and change T2 - Journal of Organizational Change Management PB - MCB UP Ltd SP - 490 EP - 501 Y2 - 2021/04/14 ER -