Review of existing theory defines myth as a potent and powerful force, often buried deep in our mindsets, which helps shape our thinking and consequently our actions and behaviour. Questions the role and function of myth in the life of managers and the influence of myth on organizations. Attempts to increase understanding of the power of myth to communicate and engender commitment, beliefs and existing cultures by looking at the mythical element embedded in symbols, stories and language. Research reported here and which is ongoing, suggests managers do in fact often act and make decisions based on mythical realities; that myths contribute to maintenance of the status quo and an unhealthy reliance on past memories and experience. Myths held dear by managers thus inhibit the learning and change so vital to all who live in a world which is dominated by change.
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