TY  - JOUR
AB  - In the business world, adversities come in all shapes, colours and
sizes. An example of such adversity is referred to as
“rightsizing”, which is another term for corporate
downsizing. In the 1990s, more white collar employees are being laid
off, retired early, or otherwise terminated so that firms can reduce
labour costs, downsize, and become “leaner”. With such
changes taking place in the workforce, the need for effective training
and outplacement is paramount. Discusses how a strategic career
marketing plan can be developed by an executive so as to target
strengths and weaknesses or minimize threats in the job market. Offers
suggestions to job seekers on overcoming the trauma of career or job
changes, on establishing a strategic marketing plan for their career,
and on reaching out for assistance via the development of a network and
support system.
VL  - 8
IS  - 3
SN  - 0953-3230
DO  - 10.1108/09533239510086565
UR  - https://doi.org/10.1108/09533239510086565
AU  - Zajas Jay J.
AU  - Cates Harold
PY  - 1995
Y1  - 1995/01/01
TI  - The outplacement and marketing of executives in a changing
workforce
T2  - Executive Development
PB  - MCB UP Ltd
SP  - 9
EP  - 13
Y2  - 2024/04/25
ER  -