The outplacement and marketing of executives in a changing workforce

Abstract

In the business world, adversities come in all shapes, colours and sizes. An example of such adversity is referred to as “rightsizing”, which is another term for corporate downsizing. In the 1990s, more white collar employees are being laid off, retired early, or otherwise terminated so that firms can reduce labour costs, downsize, and become “leaner”. With such changes taking place in the workforce, the need for effective training and outplacement is paramount. Discusses how a strategic career marketing plan can be developed by an executive so as to target strengths and weaknesses or minimize threats in the job market. Offers suggestions to job seekers on overcoming the trauma of career or job changes, on establishing a strategic marketing plan for their career, and on reaching out for assistance via the development of a network and support system.

Citation

Zajas, J.J. and Cates, H. (1995), "The outplacement and marketing of executives in a changing workforce", Executive Development, Vol. 8 No. 3, pp. 9-13. https://doi.org/10.1108/09533239510086565