Custom‐designed Programmes: The Strategic Response and Implementation Issues Faced by Business Schools
Tony Cockerill
(Former Head of Manchester Business School and currently
the Director of Durham University Business School, Durham, UK.)
393
Abstract
Management education and training needs to be specific to strategic aims of organizations. Considers the advantages of company programmes and examines the experience of Manchester Business School in using real consultancy assignments for students. Presents a strategic assessment of the management education sector.
Keywords
Citation
Cockerill, T. (1994), "Custom‐designed Programmes: The Strategic Response and Implementation Issues Faced by Business Schools", Executive Development, Vol. 7 No. 5, pp. 28-32. https://doi.org/10.1108/09533239410795082
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited