Data management is the preferred name for a technique that is known by other names. It involves the rearranging of data until such point as it is possible to make sense out of the confusion of raw data. Provides a practical, worked example of data management in action. A mini case study seeks to evaluate the effectiveness of various training methods used to improve standards of numeracy among junior managers. Iterations are provided to show, stage by stage, how data management operates. In parenthesis the statistical approach is outlined, but it is clear that data management has achieved a presentation of the data that is clearer, complete and more compelling. Professor Ehrenberg′s six golden rules conclude the demonstration, which executives will find useful in their day‐to‐day work.
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