In many companies there is a growing gap between the rhetoric of corporate vision and the reality of management life. A vision needs to be communicated and shared. This requires top management commitment, persistence and communication skills. Managers are deficient in communication skills and need to be better equipped to cope with change. What is needed are new attitudes towards, and approaches to, communication in organizations.
CitationDownload as .RIS
MCB UP Ltd
Copyright © 1992, MCB UP Limited