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Banking on excellence at First Union

Executive Development

ISSN: 0953-3230

Article publication date: 1 March 1991

Abstract

Reports on a training and development programme tailored especially for newly merged consumer bankers. Describes a two‐week programme called Consumer Sales Academy to teach the necessary skills and develop confidence and enthusiasm. Discusses feedback, follow‐up and evaluation of the Academy experience. Concludes that the programme made a significant contribution to creating a single culture in a Florida consumer bank.

Keywords

Citation

Flynn, J.S. (1991), "Banking on excellence at First Union", Executive Development, Vol. 4 No. 1. https://doi.org/10.1108/09533239110142304

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited