Banking on excellence at First Union

Abstract

Reports on a training and development programme tailored especially for newly merged consumer bankers. Describes a two‐week programme called Consumer Sales Academy to teach the necessary skills and develop confidence and enthusiasm. Discusses feedback, follow‐up and evaluation of the Academy experience. Concludes that the programme made a significant contribution to creating a single culture in a Florida consumer bank.

Citation

Flynn, J.S. (1991), "Banking on excellence at First Union", Executive Development, Vol. 4 No. 1. https://doi.org/10.1108/09533239110142304