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How to build a business network

Executive Development

ISSN: 0953-3230

Article publication date: 1 December 1991

Abstract

Suggests that building a network of business contacts can help achieve managerial success. Focuses on counterparts in other organisations, informal relations with customers and meeting with superstars in the industry. Comments on how to identify and approach potential contacts including friends, social organisations and via personal presentations. Concludes that networking effectively may not guarantee success, but it can certainly help.

Keywords

Citation

Burdett, J.O. (1991), "How to build a business network", Executive Development, Vol. 4 No. 4. https://doi.org/10.1108/09533239110136121

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited