How to build a business network

Abstract

Suggests that building a network of business contacts can help achieve managerial success. Focuses on counterparts in other organisations, informal relations with customers and meeting with superstars in the industry. Comments on how to identify and approach potential contacts including friends, social organisations and via personal presentations. Concludes that networking effectively may not guarantee success, but it can certainly help.

Citation

Burdett, J.O. (1991), "How to build a business network", Executive Development, Vol. 4 No. 4. https://doi.org/10.1108/09533239110136121