How to manage the unthinkable

Abstract

Agrees that the key to crisis management is crisis prevention but suggests strategies on how to cope if the unthinkable were to happen. Notes the need for effective communication and the involvement of the media. Concludes that a policy of open and truthful communication can minimize damage to corporate and individual reputations.

Citation

Regester, M. (1991), "How to manage the unthinkable", Executive Development, Vol. 4 No. 1. https://doi.org/10.1108/09533239110005342