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How to manage the unthinkable

Executive Development

ISSN: 0953-3230

Article publication date: 1 March 1991

Abstract

Agrees that the key to crisis management is crisis prevention but suggests strategies on how to cope if the unthinkable were to happen. Notes the need for effective communication and the involvement of the media. Concludes that a policy of open and truthful communication can minimize damage to corporate and individual reputations.

Keywords

Citation

Regester, M. (1991), "How to manage the unthinkable", Executive Development, Vol. 4 No. 1. https://doi.org/10.1108/09533239110005342

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited