Customer Relations Standards for a Health District

Abstract

The aims of a project to introduce customer relations standards to a District Health Authority are discussed. The manner in which staff guidelines are produced and staff action programmes are developed is examined and ways in which the corporate identity of the Health Authority may be changed by improvements in customer services are explored.

Citation

Sims, A. (1989), "Customer Relations Standards for a Health District", International Journal of Health Care Quality Assurance, Vol. 2 No. 4. https://doi.org/10.1108/09526868910140399