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Modified importance‐performance analysis: an application to hospitals

Ugur Yavas (Interim Chair and Professor of Marketing, East Tennessee State University, Johnson City, Tennessee, USA)
Donald J. Shemwell (Associate Professor of Marketing, East Tennessee State University, Johnson City, Tennessee, USA)

International Journal of Health Care Quality Assurance

ISSN: 0952-6862

Article publication date: 1 June 2001

2103

Abstract

This paper seeks to investigate the reasons why, in an increasingly competitive health care milieu, patients choose certain hospitals over others. It introduces the modified importance‐performance analysis technique and presents the method and findings of an empirical study which applied importance‐performance analysis in a health care setting. The strategies derived from the study findings are discussed.

Keywords

Citation

Yavas, U. and Shemwell, D.J. (2001), "Modified importance‐performance analysis: an application to hospitals", International Journal of Health Care Quality Assurance, Vol. 14 No. 3, pp. 104-110. https://doi.org/10.1108/09526860110391568

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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