This paper seeks to investigate the reasons why, in an increasingly competitive health care milieu, patients choose certain hospitals over others. It introduces the modified importance‐performance analysis technique and presents the method and findings of an empirical study which applied importance‐performance analysis in a health care setting. The strategies derived from the study findings are discussed.
Yavas, U. and Shemwell, D. (2001), "Modified importance‐performance analysis: an application to hospitals", International Journal of Health Care Quality Assurance, Vol. 14 No. 3, pp. 104-110. https://doi.org/10.1108/09526860110391568Download as .RIS
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