Responding to diversity: the Primary Care Group in the NHS

Stephen Willcocks (Principal Lecturer in Health Studies, University of Central Lancashire, Preston, UK)
Antony Conway (Senior Lecturer in Management, University of Salford, Salford, UK)

International Journal of Health Care Quality Assurance

ISSN: 0952-6862

Publication date: 1 December 2000

Abstract

The paper attempts to examine the development of Primary Care Groups in the NHS, utilising a conceptual framework taken from relationship marketing. In particular, it looks at a framework representing the complex relationships between the Primary Care Group and a diverse range of internal and external stakeholders and the implications of these relationships. It reports the preliminary findings of an ongoing, in‐depth case study of two Primary Care Groups; with data collected from in‐depth interviews with a small number of key stakeholders. The results, so far, suggest the importance of developing and maintaining longer‐term relationships with a range of partners, both internal and external. It recommends that Primary Care Groups should develop strategies to work closely with these stakeholders, as an essential underpinning to developing continuous improvement in performance, quality and “user” retention.

Keywords

Citation

Willcocks, S. and Conway, A. (2000), "Responding to diversity: the Primary Care Group in the NHS", International Journal of Health Care Quality Assurance, Vol. 13 No. 7, pp. 308-315. https://doi.org/10.1108/09526860010378762

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.