TY - JOUR AB - Purpose– This paper aims to reflect on the boundaries of corporate responsibility in the outsourcing relationships between chain stores, transport companies and owner‐driver truck operators.Design/methodology/approach– Fictional prose.Findings– Finds that questions about corporate social responsibility and accountability for driver safety remain unanswered by the 2005 New South Wales Parliament's Stay‐safe Committee's Inquiry into Road Safety Administration in New South Wales.Research limitations/implications– Encourages further research into the social effects of transport industry accounting practices particularly in terms of exploring links between performance measurement and road safety.Originality/value– A creative reflection on performance measurement and corporate accountability. VL - 20 IS - 1 SN - 0951-3574 DO - 10.1108/09513570710731245 UR - https://doi.org/10.1108/09513570710731245 AU - O'Neill Sharron PY - 2007 Y1 - 2007/01/01 TI - The road to profit T2 - Accounting, Auditing & Accountability Journal PB - Emerald Group Publishing Limited SP - 160 EP - 161 Y2 - 2024/04/25 ER -