Strategic options for state road transport undertakings in India

Abstract

State road transport undertakings (SRTUs) in India presently operate around 110,000 passenger buses with a total investment of about Rs60 billion. Criticism of SRTUs has become more transparent with the recent policy changes. One of the major criticisms is that they are, by and large, operations‐oriented rather than strategy‐oriented. Attempts to assess the present strategic position of the SRTUs through an elaborate SWOT analysis and to chalk out the strategic options for them in the present emerging environment of changing needs and attitudes. The diagnosis shows that the SRTUs in India are not really competing well in an industry which is becoming more and more unstable. Suggests competitive types of strategies emphasizing the importance of service marketing approach.

Citation

Vijayaraghavan, T.A.S. (1995), "Strategic options for state road transport undertakings in India", International Journal of Public Sector Management, Vol. 8 No. 1, pp. 48-67. https://doi.org/10.1108/09513559510077832