TY  - JOUR
AB  - Consumer marketing techniques apply to public sector marketing.
Cities can employ innovative targeted marketing capabilities to send a
message to maximize an area′s greatest potential. Examines the how and
what in a broad way, to provide stimulating ideas for city marketers and
exposure to a variety of concepts used extensively and successfully by
consumer marketing‐oriented businesses.
VL  - 7
IS  - 2
SN  - 0951-3558
DO  - 10.1108/09513559410055215
UR  - https://doi.org/10.1108/09513559410055215
AU  - Matson Erik W.
PY  - 1994
Y1  - 1994/01/01
TI  - Can Cities Market Themselves Like Coke and Pepsi Do?
T2  - International Journal of Public Sector Management
PB  - MCB UP Ltd
SP  - 35
EP  - 41
Y2  - 2024/04/19
ER  -