Public Marketing of Foreign Investment: Successful International Offices Stand Alone

Abstract

Reports on a study that examines, by interviews and archival research, the promotional structures which 11 governments in ten countries have put in place to market their economies to foreign investors. Focuses specifically on the various forms through which these governments have conducted their overseas marketing operations. Finds that governments that have been most effective in influencing foreign investors have created overseas offices that “stand alone”, and are unconnected with the governments′ other foreign operations. Also identifies the conditions necessary for a successful overseas investment promotion operation.

Citation

Wint, A.G. (1992), "Public Marketing of Foreign Investment: Successful International Offices Stand Alone", International Journal of Public Sector Management, Vol. 5 No. 5. https://doi.org/10.1108/09513559210017327