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Sustainable competitive advantage for educational institutions: a suggested model

Tim Mazzarol (Curtin Business School, Curtin University of Technology, Perth, Australia)
Geoffrey Norman Soutar (Faculty of Business, Edith Cowan University, Australia)

International Journal of Educational Management

ISSN: 0951-354X

Article publication date: 1 December 1999

8849

Abstract

This paper outlines a model of the factors that are critical to the establishment and maintenance of sustainable competitive advantage for education services enterprises in international markets. It draws together theories of competitive advantage developed by industrial economics and management theory, with literature relating to services marketing. In examining a theory of sustainable competitive advantage for services exports, the paper discusses the concepts involved and presents a model of the process involved in achieving it. The model seeks to explain the strategic decision making environment in which the education exporter operates, and the outcome ideal to achieving a competitive advantage.

Keywords

Citation

Mazzarol, T. and Norman Soutar, G. (1999), "Sustainable competitive advantage for educational institutions: a suggested model", International Journal of Educational Management, Vol. 13 No. 6, pp. 287-300. https://doi.org/10.1108/09513549910294496

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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