To read the full version of this content please select one of the options below:

American higher education system: consumerism versus professorialism

Steve O. Michael (Assistant Professor of Higher Education Administration, Graduate School of Education, Kent State University, Kent, Ohio, USA)

International Journal of Educational Management

ISSN: 0951-354X

Article publication date: 1 June 1997


Suggests that institutions of higher education in the USA encounter problems that are unique to the market environment. These problems include competition for resources, escalating costs, and resource constraints. In response to these problems, higher education systems within this kind of environment tend to borrow strategies from organizations operating under the most competitive environment ‐ the business sector. Discusses specific strategies adopted by institutions of higher education in North America. Examines how these strategies have affected the culture of higher education. Discusses the shift occurring between the consumerism‐ professorialism continuum. Calls for the need to understand the dual nature of higher education so that strategies can be selectively adapted.



Michael, S.O. (1997), "American higher education system: consumerism versus professorialism", International Journal of Educational Management, Vol. 11 No. 3, pp. 117-130.




Copyright © 1997, MCB UP Limited