TY  - JOUR
AB  - States that the concept of marketing is regarded with suspicion by many in education because of its commercial implications. Marketing is seen as a potential tool for the application of market forces and is therefore regarded as ethically undesirable. Argues that the methods and ideology of commercial marketing, if properly understood and correctly applied by professionals in education, can be beneficial rather than harmful, and may be imperative for schools and colleges wishing to attract students and to offer them the most relevant provision.
VL  - 10
IS  - 4
SN  - 0951-354X
DO  - 10.1108/09513549610122165
UR  - https://doi.org/10.1108/09513549610122165
AU  - Harvey Janet A.
PY  - 1996
Y1  - 1996/01/01
TI  - Marketing schools and consumer choice
T2  - International Journal of Educational Management
PB  - MCB UP Ltd
SP  - 26
EP  - 32
Y2  - 2024/04/24
ER  -