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The paradigm shift in university management

Bruce Gunn (Professor of Marketing at the Florida State University, Tallahassee, Florida, USA.)

International Journal of Educational Management

ISSN: 0951-354X

Article publication date: 1 February 1995

1340

Abstract

Makes clear the distinction between second versus third‐wave management in higher education. The former management school was developed in the industrial age. The latter doctrine has evolved in the information age where universal accountability will be achieved with computer technology. Second‐wave management is associated with an authority structure, referred to as a political system, bureacratic methodology, hierarchical organizations and situations ethics. Third‐wave management includes an authority structure, described as a management system, systems methodology, human‐scale organizations and moral absolutes. The elements of these will be combined in universities to achieve high output through the pedagogical process.

Keywords

Citation

Gunn, B. (1995), "The paradigm shift in university management", International Journal of Educational Management, Vol. 9 No. 1, pp. 28-40. https://doi.org/10.1108/09513549510146584

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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