Public Relations Function Development: Politics, Problems and Prospects of Institutionalization in the Nigerian University

Abstract

Discusses the purpose and relevance of public relations (PR) for the university institution, inparticular outlining the underdevelopment of the PR function in most Nigerian universities. Reviews the PR function in one of Nigeria′s leading universities. Traces its evolution in order to expose the many considerations which influence its institutionalization. Shows that the development of a university PR function is inextricably linked to the historical, socio‐political and economic forces which shape the institution. Moreover certain inherent attributes of the university system may stand against the development of PR as a definite specialized function. Concludes with a number of policy recommendations to promote the institutionalization of PR in Nigerian universities in particular, and their African counterparts in general.

Citation

Ayeni, V. and Adedeji, O. (1992), "Public Relations Function Development: Politics, Problems and Prospects of Institutionalization in the Nigerian University", International Journal of Educational Management, Vol. 6 No. 5. https://doi.org/10.1108/09513549210015816