TY  - JOUR
AB  - This article describes an approach to teaching
international marketing which won an award for
innovation under the Council for Industry and
Higher Education Partnership Awards scheme.
The approach uses a combination of case study
analysis, student presentations (based on their
work in other areas of the degree programme),
and the dissemination of examples of international
marketing practice drawn from the experience of
the students whilst on work placement abroad.
It concludes with some comments on the benefits
such an applied approach to study of this subject
can bring.
VL  - 5
IS  - 1
SN  - 0951-354X
DO  - 10.1108/09513549110002280
UR  - https://doi.org/10.1108/09513549110002280
AU  - Whitelock Jeryl
PY  - 1991
Y1  - 1991/01/01
TI  - An Applied Approach to Teaching International Marketing
T2  - International Journal of Educational Management
PB  - MCB UP Ltd
Y2  - 2024/04/20
ER  -