An Applied Approach to Teaching International Marketing
International Journal of Educational Management
ISSN: 0951-354X
Article publication date: 1 January 1991
Abstract
This article describes an approach to teaching international marketing which won an award for innovation under the Council for Industry and Higher Education Partnership Awards scheme. The approach uses a combination of case study analysis, student presentations (based on their work in other areas of the degree programme), and the dissemination of examples of international marketing practice drawn from the experience of the students whilst on work placement abroad. It concludes with some comments on the benefits such an applied approach to study of this subject can bring.
Keywords
Citation
Whitelock, J. (1991), "An Applied Approach to Teaching International Marketing", International Journal of Educational Management, Vol. 5 No. 1. https://doi.org/10.1108/09513549110002280
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited