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A case study using gap analysis to assess distance learning versus traditional course delivery

Duncan G. LaBay (Management Graduate Programs Director, College of Management, University of Massachusetts Lowell, Lowell, Massachusetts, USA)
Clare L. Comm (Professor of Marketing, College of Management, University of Massachusetts Lowell, Lowell, Massachusetts, USA)

International Journal of Educational Management

ISSN: 0951-354X

Article publication date: 1 December 2003

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Abstract

In this pilot study, the authors analyzed student‐faculty course evaluations at their university using gap analysis as derived from the SERVQUAL (service quality) model. Utilizing matched sections of an undergraduate management course, data were collected from students at the beginning of a semester in a traditional course setting and in a distance learning course. At the end of the semester, data were again collected from these same students. The purpose was to assess the differences between student expectations going into these courses at the beginning of the term and their final perceptions of these courses at the conclusion of the semester. The authors found that “gaps” do exist on various dimensions between expectations and perceptions in both distance learning and traditional course delivery. An ongoing longitudinal study, using the pilot study methodology, will provide conclusive findings.

Keywords

Citation

LaBay, D.G. and Comm, C.L. (2003), "A case study using gap analysis to assess distance learning versus traditional course delivery", International Journal of Educational Management, Vol. 17 No. 7, pp. 312-317. https://doi.org/10.1108/09513540310501003

Publisher

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MCB UP Ltd

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