Business education: a strategic market‐oriented focus
International Journal of Educational Management
ISSN: 0951-354X
Article publication date: 1 September 2003
Abstract
In today’s global business environment, it is not a viable economic alternative for a nation or an economy to be isolated from the rest of the world. There are many challenges that every nation (especially a developing nation) faces. Are our potential graduates from the educational systems capable enough of facing these challenges? Is business education capable of preparing future managers to face these challenges? This paper investigates the characteristics of a contemporary business education, analyses the challenges posed by global market trends, and proposes learning strategies that meet market requirements.
Keywords
Citation
Gill, A. and Lashine, S. (2003), "Business education: a strategic market‐oriented focus", International Journal of Educational Management, Vol. 17 No. 5, pp. 188-194. https://doi.org/10.1108/09513540310484904
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited