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The Advanced Dictionary of Marketing: Putting Theory to Use

Dan J. Bye (Information Adviser, Sheffield Hallam University, Sheffield, UK)

Reference Reviews

ISSN: 0950-4125

Article publication date: 19 September 2008

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Citation

Bye, D.J. (2008), "The Advanced Dictionary of Marketing: Putting Theory to Use", Reference Reviews, Vol. 22 No. 7, pp. 21-22. https://doi.org/10.1108/09504120810905088

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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