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The Brand Glossary

Dan J. Bye (Information Adviser, Sheffield Hallam University, Sheffield, UK)

Reference Reviews

ISSN: 0950-4125

Article publication date: 14 August 2007

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429

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Citation

Bye, D.J. (2007), "The Brand Glossary", Reference Reviews, Vol. 21 No. 6, pp. 25-26. https://doi.org/10.1108/09504120710775390

Publisher

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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