Dictionary of Marketing Communications
Christine D. Reid
(Manager, Business Information Service, University of Strathclyde Graduate School of Business, Glasgow, UK)
560
Keywords
Citation
Reid, C.D. (2004), "Dictionary of Marketing Communications", Reference Reviews, Vol. 18 No. 6, pp. 25-25. https://doi.org/10.1108/09504120410552543
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited