Dictionary of Marketing Communications

Christine D. Reid (Manager, Business Information Service, University of Strathclyde Graduate School of Business, Glasgow, UK)

ISSN: 0950-4125

Publication date: 1 September 2004

Keywords

Reid, C.D. (2004), "Dictionary of Marketing Communications", Reference Reviews, Vol. 18 No. 6, pp. 25-25. https://doi.org/10.1108/09504120410552543

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