TY  - JOUR
AB  - 
VL  - 18
IS  - 5
SN  - 0950-4125
DO  - 10.1108/09504120410543020
UR  - https://doi.org/10.1108/09504120410543020
AU  - Younger Paula
PY  - 2004
Y1  - 2004/01/01
TI  - European Marketing Data and Statistics 2003 (38th edition)
T2  - Reference Reviews
PB  - Emerald Group Publishing Limited
SP  - 23
EP  - 24
Y2  - 2024/09/19
ER  -