TY - JOUR AB - The purpose of this paper is to propose a model for delivering greater customer value through the clear shaping, enhancing, and living of core values. The approach is to construct a model that explains the approach; illustrate it with a number of useful ideas, likely snags, and real examples. True customer value comes from a series of ordered events and related concepts that management must apply with rigor all the time. The paper shows how different pieces of a complex puzzle fit together into a lucid model. Value is to middle and upper management who are experiencing frustration at getting their message across and talented, overlooked employees who feel they don’t have a voice. VL - 6 IS - 1 SN - 1077-5730 DO - 10.1108/08944310510558106 UR - https://doi.org/10.1108/08944310510558106 AU - Evans Bill PY - 2005 Y1 - 2005/01/01 TI - Best way to improve your performance: improve how you impart core values T2 - Handbook of Business Strategy PB - Emerald Group Publishing Limited SP - 315 EP - 319 Y2 - 2024/05/04 ER -