Best way to improve your performance: improve how you impart core values

Bill Evans (Performance improvement specialist with WorkSense Consulting Group and Membership Co‐Chair of the New England Chapter of the Institute of Management Consultants. E‐mail:

Handbook of Business Strategy

ISSN: 1077-5730

Publication date: 1 December 2005


The purpose of this paper is to propose a model for delivering greater customer value through the clear shaping, enhancing, and living of core values. The approach is to construct a model that explains the approach; illustrate it with a number of useful ideas, likely snags, and real examples. True customer value comes from a series of ordered events and related concepts that management must apply with rigor all the time. The paper shows how different pieces of a complex puzzle fit together into a lucid model. Value is to middle and upper management who are experiencing frustration at getting their message across and talented, overlooked employees who feel they don’t have a voice.



Evans, B. (2005), "Best way to improve your performance: improve how you impart core values", Handbook of Business Strategy, Vol. 6 No. 1, pp. 315-319.

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Copyright © 2005, Emerald Group Publishing Limited

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