The purpose of this paper is to propose a model for delivering greater customer value through the clear shaping, enhancing, and living of core values. The approach is to construct a model that explains the approach; illustrate it with a number of useful ideas, likely snags, and real examples. True customer value comes from a series of ordered events and related concepts that management must apply with rigor all the time. The paper shows how different pieces of a complex puzzle fit together into a lucid model. Value is to middle and upper management who are experiencing frustration at getting their message across and talented, overlooked employees who feel they don’t have a voice.
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