Radical strategies may be required in today’s 24/7 society

Jonathan Groucutt (Jonathan Groucutt is a Senior Lecturer at the Business School, Oxford Brookes University, UK. He can be contacted at either jgroucutt@brookes.ac.uk or jgroucutt@aol.com)

Handbook of Business Strategy

ISSN: 1077-5730

Publication date: 1 December 2005


A combination of the Internet and changing lifestyles has significantly affected how many societies interact with business. This article considers some of the challenges facing companies operating with an increasingly competitive 24/7 environment. It also proposes strategies to critically evaluate a company’s position within the marketplace. Companies must learn to be agile to exploit opportunities and protect themselves from the growing threats within the marketplace. Such an approach may be the gateway to sustaining a competitive advantage.



Groucutt, J. (2005), "Radical strategies may be required in today’s 24/7 society", Handbook of Business Strategy, Vol. 6 No. 1, pp. 241-245. https://doi.org/10.1108/08944310510557792

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