Radical strategies may be required in today’s 24/7 society

Jonathan Groucutt (Jonathan Groucutt is a Senior Lecturer at the Business School, Oxford Brookes University, UK. He can be contacted at either jgroucutt@brookes.ac.uk or jgroucutt@aol.com)

Handbook of Business Strategy

ISSN: 1077-5730

Publication date: 1 December 2005

Abstract

A combination of the Internet and changing lifestyles has significantly affected how many societies interact with business. This article considers some of the challenges facing companies operating with an increasingly competitive 24/7 environment. It also proposes strategies to critically evaluate a company’s position within the marketplace. Companies must learn to be agile to exploit opportunities and protect themselves from the growing threats within the marketplace. Such an approach may be the gateway to sustaining a competitive advantage.

Keywords

Citation

Groucutt, J. (2005), "Radical strategies may be required in today’s 24/7 society", Handbook of Business Strategy, Vol. 6 No. 1, pp. 241-245. https://doi.org/10.1108/08944310510557792

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.